The Twelve Week Year

The Twelve Week Year

Your Annual Business Plan in 12 Week Increments

So it's that time of year now where we start talking about an annual business plan.

It's very typical. The annual business plan is fantastic in the sense that those people that plan out their business and actually get into the place of writing something down, they're gonna do a lot better in achieving their goals than if somebody just left it up in their mind.

But I wanted to spin something a little bit for you. I've been reading a bunch about the success rate of annual business plans and what we can do to just do better and try to achieve that 365-day plan.

Which, if we think about this, when you make a plan like this, it's in around September, October, November, and you're business planning with your friend, your wife, your spouse, whatever that is, and you're making assumptions for what you're gonna be doing and need to be doing all the way to a year from now.

Now, if you think of that, that's not very realistic, is it? If we based all our decision-making on future assumptions that have yet to happen, twelve months out in the future, we can be way off.

We can be a long ways off from our goals. So I'm implementing this thought process around "The Twelve-Week Year." Again, this book here, I've read this, and I've been coaching our agents around this new philosophy about let's chunk this down.

Let's chunk down our business plan to something much more tangible around the twelve-week year that we can very accurately plan out each week and almost each day in our twelve-week year.

What if your mindset was shifted from an annual to a twelve-week increment? You would go through three of these a year with a buffer week in between. How real, how tangible could those weeks be? The benefit of this as well is what happens at the end of quarter or end of the month or end of the year?

You have this kind of urgent feel' cause you're like, "I need to hit my targets." Well, what if you could have that feeling not just once annually but every twelve weeks? That little kicker, that uptick that you need to hit those goals, what if you could have that more often?

I love that about "The Twelve-Week Year." So we've completely switched this here at Redline to discuss our goals in this philosophy.

How to be Successful When Getting Started as a Realtor - Podcast Ep026

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Agent Interview: Caroline Bereznicki

Agent Interview: Caroline Bereznicki