Take Your Real Estate Business Paperless
How to go Paperless in your Real Estate Business
Paperless has been a buzzword in real estate for a few years now.
It seems though it is becoming more than that, it is slowly becoming the standard by which Realtors® run their real estate business.
In speaking in front of thousands of agents over the years on this very topic, the biggest obstacle or objection to going paperless is that the agent isn’t ‘techy enough’.
Going paperless has nothing to do with being techy, it has everything to do with being efficient and improving your business practice.
In this post, I am going to show you step by step how you can take your real estate business paperless and free up more time to help more people secure their dream of home ownership.
Step 1: Do Your Research
With so many different programs out there it is hard to choose which one to go with.
Jump into any real estate Facebook group and ask which program most are using and you will get 100 different answers, guaranteed.
First, look to your broker and determine if they are using or endorsing some kind of product. Find out if they have some sort of transaction management system they are using, it will make things easier for you in the long run if you are implementing what your brokerage is offering.
If they aren’t offering anything, then look for a digital signature solution that is going to fit your needs.
Here are some questions you need to ask:
What are the costs per month?
How much storage capacity does it have?
Is there a forms component or an integration with WebForms?
Is there mobile capability?
Is there training and support offered with the program?
Is there a free trial?
Step 2: The Trial Period
Once you have selected a few programs to try out, hit them up for a free trial and actually use the program.
I wouldn’t suggest using it on live deals, but set up a dummy account and begin sending files to a secondary email address.
A suggestion on field testing the program that you are looking at, is to ask a trusted client to do some signing for you and provide you with feedback.
When sending contracts to yourself or that trusted client, look for things like:
Ease of use: How easily do the forms integrate into the program?
What does it look like from a consumer's perspective? Is it easy to navigate and use?
Is there a tracking/security system?
Step 3: Choose the Program and Learn it
Look at adopting this new program like you would adopt a new marketing method.
Like you would learn a new form that your association released.
Like you would attend a conference or a course to learn new skills.
This is another tool in the toolbox, if you aren’t going to spend the time that you need to learn the program in and out, then let me give you some advice...don’t bother buying the program to begin with.
Going paperless will fundamentally change the way that you approach your business.
It will save you time and will allow you to do more deals as you won’t have to run across town now to get paperwork signed.
The Final Word
Think about the next generation of buyer, they are digital natives, most of us in real estate are digital immigrants.
They grew up with a keyboard in their hands, with touch screens, with smartphones.
They will expect you, as their agent, to do your business from a laptop, tablet and phone.
Understand your audience and give them what they want.