How To Attend Conferences The Right Way - Podcast Ep023

How To Attend Conferences The Right Way - Podcast Ep023

“If you keep repeating the same seminar, with the same people, having the same dinners with the same friends you’re just on vacation” - Go to a new event, meet new people, come home with new ideas.

Combined, Jeff & Kelley have experienced over 100 live real estate events - they've been attendees, presenters, and even organizers. In this episode they share their best practices for pricing which confines to attend, how to prepare, how to maximize your learning, and the secret 'second conference' that is going on behind the scenes at every event.

Attending real estate, technology, marketing, or for that matter - any conference can be the source of great new idea, connections, and inspiration - or it can be a complete waste of time. Learn from our mistakes.

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Kelley:    There's the recording button right up there on top left hand corner. Okay. All right. We are live. Welcome to the Thrive Not Survive podcast. We created this podcast for you, the real estate agent, to give you great fresh new ideas to implement into your business right away so that you can start doing more and being more productive.

    Today, we're actually testing out a new program called, or zoom dot us, and we're filming this. I think the picture quality's just a little better. Hopefully, the audio quality is going to be that much better as well. Right, Jeff?

Jeff:    Yeah. A little step up. We tested this tool doing some live internal seminars and then you guys used it at one of your life events to have a virtual panel. Now, we're going to try it out for the podcast because the quality's better and we can control it a little more than the Google Hangouts. Fingers crossed this is going to work.

Kelley:    Yeah. It's not like we were getting a ton of people tuning in live to our Google Hangout anyway so I think this is totally fine. You just got back from holidays on top of being out at a real estate conference. Today's topic, episode number 23, we're going to be talking about how to do real estate conferences the right way.

    You were just at the Tom Ferry summit. I know it was three days of excitement and connecting and reconnecting and all of that kind of stuff. Why don't you just kind of give us a break down as to what the summit was like for you and a few of your key takeaways.

Jeff:    Yeah, thanks. Yeah, I definitely decided to get on a plane and get down to the big Tom Ferry event this year. For those of you listening that maybe don't know who Tom Ferry is, he's a huge trainer. The awards are much like real estate awards. Who knows who makes them up? But he has been named the top real estate coach for the last couple of years by a bunch of industry mags. They put on one of these mega-events. It's like going to a Tony Robbins seminar for three, actually, this one was five days long with the first day and all the way to the final day.

    I've gone to, I don't know, dozens if not over 50 to 100 seminars in my career. I think it's one of the things that's led to a lot of my success as a real estate agent. It was really interesting, this seminar I actually went with the intention to do a lot of the post seminar things. I didn't really focus on going into the room because after you go for 10 years to these things, you know you're not going to gain too much from the stage.

    This is why the topic was kind of exciting for me today, to talk about the hidden layers to going to these live seminars and especially since you guys in Calgary are holding some of these live seminars yourself. So, how can people really engage with the content, leave with actionable ideas, and even more important, leave with new connections, people that you're going to be able to follow up with and dig deeper and mastermind with in the future? That's really what we wanted to focus on today is how to do a seminar right. Makes sense?

Kelley:    Yeah, absolutely. I think I can bring a little bit of experience from a different side as well, a different way of looking at it, being that I've been on the other side of the event being a planner of multiple events now. I can kind of give you some insight there.

    There are a number of different things. I've jotted down four points that I feel are key to being at a real estate conference and taking the most away that you possibly can. I think a lot of people think that, I think that they're wired a little bit differently than I am maybe, and I think a lot of agents think they're going to go down to these events in California or Las Vegas or across the country in Ontario or wherever, and think that they're going to generate a bunch of referrals, referral business from other agents. I think that you couldn't be furthest away from the truth on that.

    I think that there's maybe an opportunity for that at some point, as long as you're in the same country, but ultimately what you're going to a real estate conference for is to learn. That's the first thing, is to learn about new technologies, learn about different types of software systems, different type of systems altogether, and being able to make a determination as to whether some of these things are going to be, you're going to be able to actually implement these into your business. It's to learn but also to execute. That's probably my number one piece of advice if you're going to a real estate conference, first time or 10th time or 100th, like you Jeff, is that you're going there primarily to learn. I'll get into that just after we talk to you about your first piece of advice.

Jeff:    You're holding the cards tight here, Kelley. Good.

Kelley:    Yeah.

Jeff:    On my list, fairly similar, so I'll play off of that. What I said, the first thing on doing seminars right is understanding that you're gonna hear different stuff. This is the thing about this industry, there is not one blueprint to success. Going to seminars, I'll give you a little back color, right? When I first started going to seminars I hadn't been involved in training or coaching. I just had to get outside of my bubble. I lived in a small town. There wasn't a whole lot to learn from my competitive realtors at my brokerage. You had to leave and go to another city.

    What I first noticed is when you go to these seminars and you sit at the back of the room, which is a lot of people's first inclination, "I'm just going to go test the waters. I'm going to sit in the back row." What happens, the vibe in the back of the room, I noticed, a lot of things, you know, someone would say something on stage about how they were doing something unique in their business, and the crowd around you starts mumbling with, "Oh, but my business is this," or, "I do it this way. That wouldn't work. I don't sell luxury homes. They're at the coast, I'm on the inland." And the whole back of the room, for some reason, every new idea that's pitched they start with, "No," why it wouldn't work.

    As I kind of got more involved in the coaching community and became a client of the Tom Ferry Company, I slowly moved my way up the seminar room, because you're a member, you get seated up front. When you become a top level member you're front row. I've been as far as being on stage, looking back at the audience at the events too. What I noticed in the front of the room that's much different than the back of the room, is everyone at the front of the room, and these are people making multiple six figures of income, they hear new ideas and they start with yes. Instead of saying why this wouldn't work in my business, it's a subtle shift but they thing, "Hmm, how could that idea work in my business?"

    You're not going to duplicate it, you're not going to just copy and paste what the other person did, but you're going to hear something. In fact, at one seminar I heard someone mention a tiny little Facebook ad [inaudible 00:06:22] generating seller leads, and I was like, "Ooh." I didn't come home and duplicate it but the idea sparked, and that idea led to literally over $200,000 worth of business, over 3,600 leads generated from that one ad. Now it doesn't work anymore so you've got to go back to the seminar.

    But that was my number one piece of advice, is go with the mind set, get away from the negative people If they're all around you, stand up and change seats. Go stand in the side of the hall if you need to, but when you hear something different and unique, don't dismiss it and don't think that this person's dumb and it wouldn't work for you and what are they talking about? Look for the nugget there and think, "Hmm, how could I take that idea, twist it a little bit and make it work in my current business?" That's [crosstalk 00:07:00]

Kelley:    You're at the event for a reason. You're there to look at your business from an outsider's perspective and look at it in such a way that, what is that I can actually do to make this business better? Not looking at it from your point of view but looking at it from an outsider's point of view. If you're able to take that mindset into the seminar, into the seminar room, absolutely, you're not going to be that negative nelly sitting in the back of the room. You're going to open minded to, "Maybe this works for this guy in this part of the country, can I actually implement something like that into my business, even though I'm 3,000 kilometers away?" Yeah, absolutely. 100% agree with that. You're absolutely right, those two things go hand in hand.

    My number two piece of advice would be going there to connect with like-minded people. If you're going there by yourself, I think that that's probably the best way to go, rather than going with one or two people from your office, or maybe you've got a business partner or whatever. For me, being able to get outside of my comfort zone, and going and talking to a bunch of new people that I've never met, I'm going to be able to do that a lot easier if I'm by myself, rather than having somebody else there to kind of fall back on that crutch.

    If I do wind up going to a seminar with somebody else and we've partnered up, the thing that I've always done is to separate the two of us, and say, "Okay, listen. You go your way, I'm going to go my way, and then let's circle back here at the midway point through the day or towards the end of the day. Let's look at each other's notes and let's kind of debrief."

    You're going there with the idea that you're going to connect with a bunch of new people that have the same values and vision that you do, and maybe the same type of drive that you do as far as execution and implementation. Which would actually lead me to my next point, but again I want to talk to you first and hear what your number two is.

Jeff:    I promise we did not compare notes before the show, but my number two, I'll read it right off and then I'll go deeper. It says, the real seminar is happening in the audience on the breaks and after hours. The stage is usually not the source of ground breaking ideas, it's the other realtors. Because the trainers on stage, a lot of them aren't real realtors, they're not running businesses today. What they're literally doing is taking their best ideas from their clients, repackaging them and then presenting them on stage to you. That's how the training industry works.

    So why not go right to the source? If there's an agent on a panel that you're respecting what they're saying and you think that it could work for you and you want some more, track them down. Find them, put your hand out and introduce yourself. The real seminar's happening by the buddies you make, so again to your point, don't sit with your whole team at the seminar, find new neighbors, move seats after break. Try to schedule lunches, breakfast, dinners with new people, and of course, reconnect with other people that maybe you only know digitally and this will be your first time. But what really happens and what a lot of people miss, is that one instance of that human to human connection now opens the door for you to phone, email, text that person for the rest of your life for advice.

    But if you just cold do that because you saw them make a Facebook video, your chances of getting the goods are a lot smaller than if you physically met them, you gave something valuable from your business to them and then two weeks later you call them up for a more in depth session. Don't rush away at break and pick up your phone and start dealing with all your clients back home. Don't leave the seminar when there's a cocktail party happening, that is the seminar. That's my tip number two. It's not about stage, it's about the people.

Kelley:    That's right. They call it lobby con, right? I know people that go to Inman conferences in New York and San Francisco, and they never even buy a ticket. They don't attend any of the sessions, they just go in a lobby, they park themselves there in the morning and they've got a couple cups of coffee and maybe a biscuit or a muffin or whatever. They're just chatting with people in the lobby. In the afternoon, they just substitute the coffee for a cocktail.

    There are people out there that do this on the conference circuit that have no intention of ever attending. Like us, we've been in the business for 10 years, we've probably been attending conferences for the same amount of time. You and I have both spoken on stage. The only difference between the two of us is that I've been on the other end, where I've been organizing the conferences.

    The biggest thing is that you don't have to pay thousands of dollars for the ticket. If you're in the business for 10 years, there probably isn't a lot from the stage that you're going to learn. There might be that one little nugget, but I have always found that I get way more, way more value out of that conference by just hanging out and talking to some really ... Look, if I can be the dumbest person in the room, I'm winning every single time. Every single time.

Jeff:    You're winning right now Kelley? No, I'm just [crosstalk 00:11:50]

Kelley:    I am. I am actually. I always win with you Jeff, always.

Jeff:    Just to add some proof to that point, and I hope none of my good friends, like Tom or Bill Pipes, are listening. I did not enter the seminar room this week, last week. I flew to Vegas and I hung out afterwards, we went to Topgolf, which is incredible if no one's ever been and played.

Kelley:    Awesome.

Jeff:    But it was all about the dinners, the meetings, hanging out by the pool, reconnecting with old friends, meeting some new people and chit chat. No ground breaking things happened but new connections happened that I'm going to leverage over the next three or six months. Agreement is in the execution of not going to the seminar.

    Now, I'm going to reverse that and say, if you're at the early stages of your career and you need ideas, you need systems, you need processes, you need to listen to presentation, you need to get yourself to the next level, there are answers in the stage. The trainers know what they're talking about, the panels are amazing. But if you're a veteran, 100% agree, there's not a whole lot new happening in this year's seminar than last year's. The newness is the new people you're going to meet, the connections you're going to deepen.

Kelley:    That's right. That gets me to my third point, is my third tip would be implementation or execution. I think a lot of people go these conferences, they've got their notebook, they're writing feverishly in every single session or they're sitting down in the lobby and they're having that discussion. Maybe they're trying to remember that discussion that they had, maybe they're taking those notes. You come home with all of these different ideas, your head is full, your heart is full. You're super excited about your business and you want to push everything forward, but you really don't have a plan as to what the hell to do next.

    I think if you're planned out ahead of time, it makes it that much easier for you to then sit down, open up that notebook and start to decipher all of the notes that you've taken. What I would suggest you do is even before you get on the plane, even before you hit the airport you have a plan in place. If the seminar is three days, you're going to attend the seminar, you're going to be there for three days, and then maybe you're going to sit on this stuff for a week, but a week after you get back from that seminar it's time to crack that notebook and start going through a lot of the stuff that you've taken notes on.

    Then start to really start to separate it and dive into it and figure out the things that are really going to help you move the needle on your business and taking notes. Then from there, once you've got the ideas in place, then you can start to really execute on those ideas. The biggest problem that I've seen from an organizer's perspective is that agents come to these big events, they take a bunch of notes, they go away and then they do nothing. They do absolutely ...

    This is where the seminar, owners of the seminars win every single time, because they're counting on people like you. They're counting on people to come to their seminars to fill the seats, to pay the thousand dollars for the ticket, and then go away and never do anything, because they know full well they're going to be coming back next year. Or it's a bi-yearly event, so they're going to go to the next one in a different part of the country.

    If you want to break out of the conference circuit and only really go to the ones that are going to be outside ... are actually going to improve your business, start to take notes that you're going to be able to decipher, but also make sure that you've got a plan in place to start executing on some of the ideas that you've been able to take away.

Jeff:    That was your point number three?

Kelley:    That was my point number three.

Jeff:    My point number three. Distill what you've learned into only one or three actionable items, not 10 to 20. We're still on the same page here, right?

Kelley:    Yeah.

Jeff:    100%, and actually I had to learn this as being a coach for real estate agents. Tom Ferry actually does this really well in the seminar room, because you drink from the fire hose. It's about, "Here's 500 ideas, write the ones down," but every quarter day or so he takes a break and says, "Alright, 15 minutes. Flip through your notebook, find a blank page, write down the two or three actual ideas. Get rid of all your notes. You're never going to read them again anyways. You're going to come home, you're going to be back in transaction." Every few times a day, it's like distill down to one or two things from that session, and then at the end of each day it's like just take the one idea from today and one idea from tomorrow. Because like you said, a book with 25 ideas is no good. You're not going to do 24 of them, you're only going to do one of them anyways, and you probably won't do any of them if you have a list of 25.

    The other thing that he does really well is once you decide on two or three, put your first step in place. Write down, what is the first step to put this program into action. It could be as simple as sending an email to your assistant back home and get that project initiated. You're going to leave with one to three. The reason why you don't need, it feels like, "Why? I just paid all this money, I'm going to throw away all these other ideas?" No, you're going to go to another seminar in 90 days or 180 days, you're going to get three new ideas. So don't worry. Worry about what you're actually going to implement in the next 90 days.

    Now to bring this back to point two, right beside those three or five ideas that you've distilled down to, who is the person you met at this seminar that can move you forward on that project when you get home? Now you have a specific reason to follow up that person. "Hey, we talked about ... I already started implementing. I'd love to get on the phone with you for a half hour. I'd love to buy you lunch or whatever and take this project to the next level." When you follow up with that kind of context on something, you're going to win.

    You've got a positive mind set, you connect and meet with people, you only take away one to three ideas and you connect those with the people that you met, and then the real work begins after the seminar. Just like you said, you get home, you've got to start doing right away. Do not put the book away. The first day you get back put the wheels in motion, schedule the one or two networking calls you're going to make and make something happen.

    Going to Vegas, flight, hotel, seminar cost, meals, it's three or four grand by the time the week's over. Don't fly all that way to come home and do nothing. You could have just went on vacation with your wife and had fun, you didn't have to go hangout with a bunch of realtors.

Kelley:    Exactly. Actually there was one idea that I had as I was going through my point number three. I guess point number four would be looking at conferences that are outside the real estate industry.

Jeff:    Yes.

Kelley:    Last year, Darren and I went to the InfusionSoft conference, which was absolutely mind blowing. We were more than likely the stupidest people there. It was unbelievable. Gary V was the keynote, I wet my pants when he came on stage. I was able to get a picture with him, Snapchatted that shizzle out. But that wasn't the big highlight, the big highlight for me was speakers like Oren Klaff for instance. He wrote this amazing book, and I know we've talked about him in the past, Pitch Anything. That book really relates to our business in real estate, how to actually effectively communicate the pitch of your company, the reason why the potential consumer should be utilizing you as opposed to Joe Blow over at Whatever XYZ brokerage.

    Look at different conferences that are outside of the real estate industry, ones that you're super interested in. Have a look at the conference lineup, the speakers, and then make the decision if you want to drop four figures on going to learn something completely outside of what you've been taught already.

Jeff:    That exists at different levels too, right? I would say, obviously I was involved with the Tom Ferry community for six years, so it was Tom Ferry all the time. And then as I dialed back that relationship a little bit, I started to go to other trainer's seminar, just to go taste what else is out there. Because say you're with a big brand and you always go to your big brand seminars every year, every half year, then you're only getting the message from one source. So I agree with you, both inside and outside the industry, mix it up a little bit. Don't just keep hitting repeat. If you're repeating the same seminar with the same people and having the same dinners with your same friends, you're just on vacation, you're not at a seminar.

Kelley:    That's a great point. We've got to put that into an Instagram meme, man. That's good. Dial it back and put that in ... do that, that will be good. I like it.

Jeff:    It's not a seminar. You're just on a really lame vacation at that point.

Kelley:    That's right. [inaudible 00:19:45]

Jeff:    I have one more point that adds up to this to that we didn't get to yet. The other thing I put down here, if you have all this in place, if you're listening to what we're saying and you're like, "Okay, I get it. I'm going to go. I'm going to sit near the front. I'm going to surround myself with yes-people. I'm going to meet other people that I can get ideas from after the seminar. I'm going to attend all the after hour stuff." If you've got all that dialed in, you're only going to have one or three actionable items to take away. The biggest thing you can do to actually accelerate that whole plan than Kelley and I just laid out, is take something to give with you. What do you do unique in this business or best? Could you package together your farming plan? Could you package together a couple of your scripts or text follow ups? What do you do really good at?

    Instead of showing up and asking, asking, asking from everybody else, when you want to go network with people who are a few notches above you in success we'll say, they can smell that. They're trying to network with people above them in success. Everyone's looking for the person above them, so no one's that ready to grab a mentee at a seminar. If you can show that you have some value in a different angle, and for me that's always been digital marketing. When I can sit at a dinner and have 10 or 12 people I've never met before and we can talk Facebook and Instagram and how those things work, those 10 or 12 people will give me any secret from their business I ever ask for for the rest of our relationship.

    Don't think about what I can take from this seminar. If you start with, "What could I give to the people I meet more than my business card or an ask or a referral," what can you give to them? You will find so much more comes out of these events. You'll even probably be asked to be on a panel at the next one and be pushed up the stage. They're looking for people who are willing to contribute. Everybody is, so keep that in mind.

Kelley:    Yeah, great book actually to read is called The Go-Giver. It's a fantastic read and it's just a parable. It's exactly around that whole ideology and giving and not expecting to take or receive. Some really excellent points. I guess the last point that I have is, back when I was still imbibing in the odd beer every once in a while or a glass of wine or bourbon, I'd go to these conferences and ... I've to a few conferences where I've wrecked the conference for myself because the first night that I got there I just got absolutely polluted. Because I'm getting older it gets harder and harder to shake that hangover. My last piece of advice is to, if you're going to the conference, it's all about having fun, but having fun to a certain degree. Don't go there and get absolutely hammered and polluted the first night, because you're going to wind up wrecking the rest of the conference for yourself. Kind of a fun way to end this off, unless you have something else to say. Have you got another point to make?

Jeff:    Actually I think we have a few minutes, so I had an idea, we didn't discuss this ahead of time. To your point I would say I agree. Don't blow yourself out on the first night, unless you're in an incredible dinner mastermind and everyone's going full tilt, you better keep up if you're going to solidify that relationship forever. A night of partying can be the most amazing thing for a networking group ever.

    But on the side of that, I thought, we've got a few minutes left, do you have memory of being in a seminar that sticks out to you as one of those little golden memories? I have a few that really remind me that they were the right moves. Sometimes you go to a seminar and you leave, you're like, "Wow, that cost a lot of money and was a waste of time." Another times you're like, "Wow, that might have just changed my business." You got any of those moments in the back of your brain?

Kelley:    Yeah. There's actually a couple. I'll give you probably two different perspectives. The first perspective that comes to mind was, I spoke at an Inman conference back in 2012. I was speaking on how to do video in your business. I was on stage with two other people. One guy was there to sell his application. He had a booth in the ... I can't remember what they call it, something row. Anyways, technology row or whatever it was. He had an app that he was there to sell and it was video based.

    The other guy, he had been doing video for a while but he had a videographer that was following him around. He was a high falutin agent doing million dollar deals, probably doing 15 to 20 of these million dollar deals a year. He's making half a million dollars a year, so he can afford to have this videographer following him around and taking the video and doing the editing for him.

    I was the only agent that was up there that was, I still had my FlipCam at that time and I'm still doing, shooting the videos myself and uploading and doing all the editing. I remember specifically the one time, this is kind of a negative, but from the stage they asked how long it actually takes to do all of these videos. I was the last guy that got asked, unfortunately the first guy that got asked had the videographer and he had said something like, "It takes us a half a day to do all of this stuff, or two days," or whatever it was. At that point he completely lost the room. That was my one negative experience, where I was on stage and I was with a couple of different people on a panel. These guy were speaking to a bunch of agents that were trying to learn how to do something on their own.

    I guess the second one, coming from a lot more positive experience, is probably my first BoomTown conference in 2013. I'd been running the platform for almost a year at that point and really hadn't got it nailed down. It wasn't just getting the system and the platform nailed down, it was my whole outlook on running my team and getting that nailed down.

    I flew down to South Carolina, I went to this conference for three or four days. I met up with a ... who's a guy who's turned out to be a really good buddy of mine now. It just completely changed my perspective on how I should be running my business, from a team leader's perspective, as well as how the platform, how we were executing on the platform. I actually came back from that conference, I hired a coach. That was the first thing that I did. I didn't have a coach at that time, so I hired a coach.

    The second thing that we did is we tore my business apart and started to rebuild from the ground up. I wound up getting rid of the agents that I had and then bringing on new agents based on a new found philosophy that I developed. It was strictly because of that one conference. That was one instance where my entire mindset going forward, even to today I still deploy the same ideology that I learned from that conference four years ago. It's still with me today in how we're executing here at RedLine.

Jeff:    Amazing. It's crazy how these live events can produce those ah-ah moments if you let them happen. Again, if you're not just hanging in the back of the room being a grumpy guest, having dinners with all your same friends, but if actually experience the conference and meet new people and listen deeply to what's being said, those ah-ah moments are amazing. I've had a couple in my career too.

    One of the earliest ones, I was still a single agent. I believe I was still just working part time at this time when I was at this conference. I was listening, I was about midway through the room now, I wasn't at the back with the negative Nancys, I was close enough. I really wanted to listen to the panels because on these panels everyone that got introduced gives their transactions and their income first and their city, to frame the panel.

    Usually they're not putting people on the panel that are like, "I make $50,000 a year, [inaudible 00:27:18]," everyone's successful on a panel. I kept listening to these people, "I make 200,000 a year," "I make $300,000 a year," and I didn't know what I was missing, but I knew I was in a weird spot in my career. I couldn't get to the next level, I was struggling a bit to go from that kind of small agent mentality. What I kept hearing, it wasn't like I heard it but after I heard it the tenth time it's like a big light bulb went off, and I realized that every single person on every one of these panels that I was looking up to had at least one if not multiple assistants or subcontractors working for them. At that time I was scared to spend a dollar.

    I was like, "Do the minimum marketing, minimum work and keep all the commission check." It was the small agent mentality. That was the ah-ah moment, I actually flew home and I hired an assistant without a job description, not knowing what they should do. I just know all these other people who are making the money I want have help, so I need help. Julie still works here, which is amazing. I hope she is in the other room and can hear me. The second ah-ah moment that I had ... I'm trying to think, I had it and now I'm lost. I got so excited about that little story there. But really, meeting up with these live people, I remember what happened ... I started getting some little notoriety in the community and I ended up being on a panel. Flip the switch, right? Now instead of being the guy in the audience, now other people were looking up to me. It was actually your partner, Darren, I didn't know him at the time but as a smart Canadian, I guess, he seeked me out.

    I was actually having one of these dinners because I was on a panel, all these people wanted to know about marketing so we got 12 people together and went for dinner. I sat at the head of the table and gave marketing advice. Darren was like, "I've been really trying to meet up with you." I'm like, "Well join this dinner." He came and that was the first time we met. That very same night I got introduced/recruited into this mastermind group that we call Banana Real Estate as a joke to take ourselves a little seriously.

    Again, that was one of those moments where because I was giving, if I just went there trying to meet people, I probably would have never met this group of people, I probably would have never found Darren and now we're doing this podcast. It's those little connections. When you do the seminar right, like Kelley and I have laid out, do it the opposite of 80% of the people in the room. Act like the 20% of people in the front of the room. Life changing stuff, ah-ah moments, shifts in your career, but it only happens when you're present, when you're positive, when you're networking and then when you, right Kelley, implement when you get home.

Kelley:    That's right, execution. Ideas are shit without execution, right?

Jeff:    Everyone's got ideas. No one get paid on ideas.

Kelley:    That's right. Alright, well let's end it there. I think this is highly, highly valuable. I'm looking forward to seeing how this looks on YouTube and Facebook and stuff. I'm glad that we made this shift over to Zoom, I think this is going to be good for us.

Jeff:    I think we will be able to Zoom live if we want. We'll just publish it and send everyone the link. If we ever want to shift to that. I think the tool's superior and we'd love some feedback. Let us know, are you going to a seminar soon? What seminars are your favorite? Do you have any duds that people should avoid? Let us know in the comments, we've been kind of, Kelley's been on his seminar circuit, I've done mine, so we cross path a few times but not very often. There's so much of it out there, from brands, from trainers, from non-industry stuff. Let us know what you like, what you don't like. And of course, come to the next Thrive Not Survive event.

Kelley:    Yes, absolutely. That will be happening at the end of September. We're just gearing up for that right now, to get the messaging out. Thank you so much for tuning in to the Thrive Not Survive podcast. As always you guys can find us here on YouTube, just comment down in the section below as Jeff mentioned. Let us know what you guys have seen, what you've been to, what your favorites are, what your least favorites are. If you're listening to this on iTunes, we'd be very, very grateful if you left us a nice little five start review. I don't know, throw it out there, put some positive energy into the universe. Leave us a review, let us know how you feel about this podcast. We love it and would love to hear comments from you guys. That's all we got for you. [crosstalk 00:31:16]

Jeff:    Have a fantastic week everyone. Enjoy the last of Summer before we're back to school.

Kelley:    Absolutely man. Alright, cheers.

Jeff:    Bye.

Kelley:    Have a good one.

The Qualifying Conversation

The Qualifying Conversation

Simple Rules - Based on Self Awareness

Simple Rules - Based on Self Awareness