TNS Podcast Episode #35: How to Start a Podcast
Get Started Podcasting for Little Time and Money
Welcome everyone to the "Thrive Not Survive" podcast. This is a show put together to help you, the real estate agent, put actionable strategies into practice to help you grow and take your business to new heights.
I'm your guest host Judy Weiniger. I'm the founder and CEO of the Weiniger Group Real Estate Brokerage in New Jersey. I am passionate about creating value for my clients, agents, and community with the newest digital and social media strategies. We hope you get a lot of value today from our conversation. Our guest today is the regular host of this podcast, Kelley Scar.
Kelley: Hey what's up, Judy.
Judy: Well let me introduce you for moment, Kelley. Kelley is a second generation realtor and chief operation officer at Red Line Real Estate Group in Calgary. He's the co-host of the popular real estate podcast "Thrive not Survive". I can say so myself. He's also an internationally known speaker.
He's considered by at least three people in this world to be the world's greatest dad and most loving husband. He's a cheese head through and through, loves to coach baseball, shred up the Canadian Rockies and watch his kids play every sport imaginable. He's a lover of life and makes every effort to live every day to the fullest.
Welcome Kelley to your own podcast.
Kelley: Alright. Thank you. Thank you for having me today. I just feel so blessed to be here.
Judy: Well I'm so excited. Excited that you offered to do this for me and now we can share this with a lot more people.
Kelley: Yeah, you know it's funny, we mentioned this yesterday when we were chatting. Did our quick Facebook Live video there to kinda promote the event or promote this podcast and you know we talked about it and how this thing was born, this idea of you interviewing me live on my podcast about how to start a podcast came from a question that you had after you came back from [inaudible 00:02:07] event, the H of 2021 in Florida and just asking, "How do I get this thing off the ground?" And the idea was born from there. I was like, "Well, why don't you interview me, live, and we'll do a podcast on how to start a podcast." So that's kinda where this thing was born.
Judy: Absolutely. I mean, I think what we're all seeing in the real estate world is that new, early adopters have already started like you and Jeff and I have other friends who have started their own podcast. It's just another facet that we as real estate agents get confused. I mean, we're supposed to be out selling homes and then to be creating content and now having to learn these other distribution channels instead of just video, we're doing video today but also you're doing video and podcasting. Where were trying to learn how to leverage audio which is gonna be growing and growing in the near future as well to new heights. So, I appreciate this conversation because like many, I wanna know how to execute. I need the details, not just, "Okay, we've gotta do this thing."
But maybe we can start with that Kelley. Like what's the reason a real estate agent should consider doing a podcast?
Kelley: It's a great question. I guess I wanna frame this up a little bit and talk a little bit about the whole idea and concept that certain people out in the real estate industry and outside of the industry have been talking about for so long and this is this idea of creating this media company. Podcast is just another medium for you to talk about the things that you're passionate about. Bring your community into your world and introduce your community to the rest of your world. And if you're not a content creator, if this is something that you're not doing already, where you're not creating and doing video, you're not writing emails, you're not writing blog content, you're not active on the major social media networks like Facebook and Instagram, then this probably isn't for you, right? This probably isn't something that you really want to get into and so what I would say is if you're asking me, which I think you just did, why should I start a podcast. I guess as just another piece of that media company that we're looking to create and spreading the message and getting our name out there within the community.
So think about it like this. Let's say you had a podcast in Warren, New Jersey. What a great opportunity for you to be able to go out and interview other business owners and introduce them to your real estate buying and selling community and connecting those two. And maybe you've got this great bake shop that Joe the baker owns down the street from your office and nobody really knows about him but you wanna go and you wanna help him get noticed and you've got this great data base of people. Well, this is just you now going out and saying, "Hey Joe! I wanna interview you on my podcast and I'm gonna blast it out to my community." Maybe Joe'll be a little bit more willing to give you that free donut or that free bagel the next time you're in. But that isn't why you're doing it. You're doing it because you wanna connect Joe to the rest of the community and help Joe grow his business.
Judy: Absolutely, and create value for the whole community itself, which is learning more about who's even in our community. I think about Mr. Roger's Neighborhood, I think, when I talk about it. It's like, "Who lives in your neighborhood?" That's kinda how I see it.
Kelley: That's right.
Judy: So let's take it to the next level then. I think anyone who's tuning in is kind of curious about it. They kinda already content create on some level whether it's blog posts, Facebook, video work. So now you've decided, "Okay this something I want to do." Obviously, first step is to kind of consider, I guess, what content you're gonna do. What you just talked about here. But let's talk about the nitty gritty. What do you need? What kind of equipment do you need to start this thing? What do I need to buy? What do I need to start with?
Kelley: Yeah, good question. You're absolutely right. The first part of this whole thing is laying out the groundwork for yourself and deciding the type of content that you're going to be creating and putting out there. That's probably the most critical piece. For me, I'm doing a podcast that helps real estate agents build and grow their business, right? This is a very specific niche. It is not one that's really where there's a lot of people in this space. You've got the likes of Joshua Smith and the geeky agent Tony Ichabella. I'm not even sure if I'm saying his name right. But you've got a couple of people in this space where you're talking about different technologies and strategies and sales tactics and all these different things to help agents build their business. I'm doing this for a very specific reason because number one, I love it. And number two, because I really just want to share and create value for the audience.
I wouldn't suggest that all real estate agents go and do this, because there's a very specific strategy behind this. This is part of our media company at Red Line Real Estate Group. And so this is something that I wouldn't suggest people go and do. If you're looking at creating a podcast, look at the things that you're super passionate about and then decide whether you can take that passion and start connecting people together. That's the first step in creating a podcast is deciding the type of content that you want to create and deciding how consistent you're gonna be with it. We're gonna post a few links after we're done probably in the comments to some courses and that sort of thing. Some of the stuff that I recommend like John Lee Dumas, Entrepreneur on Fire, as well as Adam Corolla. I'm listening to Adam Corolla, I'm about half way through his course, he's offering his course for 29 bucks. So, I bought it, right. It's 29 dollars. There's six modules or something like that.
Judy: Right. [crosstalk 00:08:05] I don't have time to watch that.
Judy: You're just gonna have to summarize it for all of us today.
Kelley: Yeah, so that ... I'm listening to this one specific thing where he says, "A lot of podcasting is a lot about consistency." He says, "If you're looking at maybe doing a podcast and you're gonna do once a month or biweekly, don't even bother." Unless you're willing to do it like crazy consistency where you're doing to two, three, four, five, six times a week. And now I know, I just heard the collective groan of the real estate agents watching this podcast right now live on Facebook. They're like, "How in the hell do I have time to do five podcasts a week?"
Judy: Yeah, that's shocking to me to hear that.
Judy: I was figuring once a week.
Kelley: Right and so you could certainly do that. That's entirely up to you and it depends on what you want to do with the podcast. So what he's talking about in terms of going five days a week, he's talking about in terms of consistency is monetization of the podcast. You've gotta have that level of consistency there in order to grow the viewership, grow the listenership, so that you can then go off to advertisers and ask them to advertise on your show.
Judy: Got it.
Kelley: So that's a big part of it. But I absolutely 100% agree. It's like anything, you have to have a level of consistency in there.
Kelley: As far as equipment and stuff goes. This stuff, it's not super expensive. It really isn't. I mean, right now I'm shooting off a Logitech C920 web cam that was I think 100 dollars on Amazon. I've got the mic that I'm using right now ... Let's see if I can maybe push that up a little bit. So that's the mic that I've got. The mic that I'm using right now's an audio Technica ATR2020. It cost about 100 dollars on Amazon. The one that John Lee Dumas, Entrepreneur on Fire recommends is the ATR20100, again about 99 bucks on Amazon. There's different softwares that you can utilize as well. Like we're using Zoom right now and if you use Zoom and the webinar type functionality where you wanna go live on Facebook, it costs you about 54 dollars a month where if you just wanna be able to interview something kinda back and forth like what we're doing right now, it's about 14 bucks a month.
There are free versions of different types of software out there as well, like Skype, is absolutely free. But if you wanna record the audio and record the video then you've gotta pay for E-Cap which is about 39 dollars. So you pay 34 bucks.
Judy: [crosstalk 00:10:39] Okay. Everyone is listening. I'm gonna stop him because I know you guys are saying, "Holy [crosstalk 00:10:46]
Kelley: Back up, back up.
Judy: You know, okay, you got a lot of equipment. I think we're gonna tell everyone afterwards, we're gonna send some kind of something afterwards with may be the exact things you're talking about so people can look up the model numbers. When you talk about Zoom, I totally get Zoom. So that's what we're on now. And you were saying it would only be about 20 bucks a month if we're just kind of using this webinar and then recording it and then putting it somewhere else to distribute it. But if we wanna use Zoom through their Facebook Live option, then it's about 50 bucks and you can record it like what we're doing, do this interview, plus Facebook Live, all at the same time.
Kelley: Absolutely. What I really love about Zoom is, Zoom records the video, it also records the audio, and so if you've got a really great podcast going and there's no mistakes and you don't have any glitches or anything like that, you can just take that audio and upload that into the software that you're using to syndicate that podcast out without having to take the whole video, put it into a video editing software, strip the audio out and then get rid of the video and save the audio as an mp, mp3, or an mp4.
Judy: Okay, let's go back. So, we've got the Zoom. There's other options you mentioned. I have E-cam, that's another option of a way to doing Facebook Live, are we basically doing a recording and then just capturing the audio and then putting that audio file somewhere else?
Kelley: Yeah, absolutely.
Judy: So it's really ... We're just getting more bang for our buck for a time of talking to people like what we've been doing anyway on Facebook Lives and video conferencing like this, we're now just taking that audio, where we have another thing we can put somewhere else.
Kelley: That's right.
Judy: So people can listen.
Judy: And again, just because, for me to understand, is that where Anchor comes in? Where do you put this audio to get it found for people to listen to your podcast?
Kelley: Oh, that's a good question. I'm really glad that you asked me that because I'm very well prepared here.
So we actually use SoundCloud, which is free to go ahead and create an account over there. The first thing that you're gonna need to do, obviously, the biggest podcasting where people mostly listen to podcasts is on iTunes. So your very first step is to go and create an iTunes Podcast account. Most people already have an iTunes account. If you don't, then you'll have to go through the steps and set up an iTunes account and then you'll have to go into iTunes and create a Podcast account. And then once you've done that, you can go over to SoundCloud and create a SoundCloud account and take the RSS feed out of iTunes and put it right into - or sorry, vice versa, the RSS feed out of SoundCloud and put it into iTunes. And then what you do is you upload that audio file into SoundCloud and it will automatically syndicate that audio file directly into iTunes for you. So it's just one step. There isn't two steps here.
Kelley: So you can use SoundCloud. There's another piece of software out there called Libsyn. I believe Libsyn does the exact same thing where it will syndicate out to iTunes.
Judy: Okay. So I'm gonna repeat it for those who may be a little slow like me. So when we open our iTunes Podcast account and then we're gonna open our either SoundCloud or Libsyn account, those two are syndicating to iTunes for us. Could you just go back and explain what you were saying. What is an RSS feed and we're taking that out of either SoundCloud or Libsyn and then putting that into iTunes or SoundCloud and Libsyn will do that for us?
Kelley: Yeah, so the RSS feed is just a syndication feed, right? So as soon as one file is uploaded into SoundCloud, it will automatically take that information and deposit into your iTunes account.
Judy: Oh, that's pretty easy then.
Kelley: It's pretty easy.
Judy: You don't have to do anything.
Kelley: That's right.
Kelley: Instead of going to four, five different places and uploading there, you only go to one and it'll syndicate out to iTunes.
Now you asked about Anchor and Anchor is a relatively new piece of software. I played around with it about four or five months ago, I haven't really been back. But again, it's one of those pieces of software where you can use it and you can upload your podcast into Anchor and it's fully mobile. Like most people that are listening to podcasts are on their mobile device. This, with Anchor specifically, you can actually record a podcast with somebody on the phone with you. So you're talking to somebody on the phone and you're just like, "Hey, you know, this is a really great conversation. I think my listeners would get a lot of value out of this. Are you okay with me recording this and uploading it into Anchor?" You can actually do that. Or if you're sitting in front of somebody, you can pull out that Anchor app and you can actually have that podcast sitting right in front of that person.
Judy: Oh, that's-
Kelley: Instead of having them ...
Judy: Very useful.
Kelley: Absolutely it is.
Kelley: I mean we've got one of our agents, Peter Jennings, is actually using Anchor quite effectively right now, actually. He just did a podcast yesterday with an ex-WWF wrestler that lives here in Calgary. Which I thought was really cool. I have to go back and listen to that one for sure.
Judy: So again, when you're on Anchor for example, you're out and about, you meet someone in town, you think it's really interesting, you wanna record it, you record it through Anchor, and then upload it then to SoundCloud, which will then go into iTunes.
Kelley: That's right. There you go.
Judy: Alright, I'm getting it. I'm getting it. Okay.
Kelley: Connecting the dots?
Judy: I can't see any comments but hopefully the people listening are kind of getting it through my speed.
So let's see. You talked about something about ... Okay, so now we're not gonna go into really what content to create. I think that's a whole other conversation. I think today we'll talk about more of the execution of the technical side. So in terms of syndicating, we spoke about, is hosting then your iTunes, your hosting software?
Judy: Okay. And what do you suggest in terms of taking it to the next level? Like you started to talk about, and I kinda cut you off to go back, if you wanna make it even better, after we record this, we might wanna take out the very beginning when we had a little extra time. You talked about maybe some kind of bumpers just like on video where you would put some bumpers before and after. Can you talk about that and for the advanced level podcaster, what's the next step in just recording, uploading, and going. How do you take it to the more advanced level?
Kelley: Yeah, so I think video and audio is super important and if you have the opportunity to shoot video, utilizing something like Skype and E-cam or Zoom, kinda like what we're doing right now. I think that there's a great opportunity there for you to be able to repurpose that content especially through Facebook, especially through Instagram, where we're very visual. You're not gonna upload an audio file to Facebook and expect people to listen to that audio file. So the ability to shoot video and then take that video and repurpose it, cut that video up into bite size pieces, maybe it's 30 or 40 or 50 or 60 seconds that you uploaded to Instagram, put it into your stories onto Facebook. Maybe a minute, minute and a half sort of thing.
I think it's really important that we focus on utilizing video as well as audio. I'm a Mac guy so I have a very simple, easy to use piece of software that I will download, it's called Screen Flow. It's like 99 bucks. Again, everything seems to be 99 dollars in this world. So as soon as I'm done recording, I will just download that file, I'll put into Screen Flow, I'll strip the audio out if there's a bunch of mistakes. We shot a podcast last week, I think it was, with Sarah Kalkey, the one that you posted on Facebook here a couple days ago, or yesterday. And we had some technical issues, so I had to put that into Screen Flow. That podcast was an hour long so I had to go through and I had to find where the screw up was. Fortunately, I took down a note when it was screwed up at about the 40 minute mark, so I knew exactly where to go to. And then I was able to just get rid of that piece and then get rid of all the idle chit chat that was going back and forth and kinda glued it together, and nobody really knew any difference with respect to the video or the audio stuff.
So, utilizing something like that, some sort of video editing software is definitely beneficial. As far as the bumpers are concerned, I guess it really depends. If you listen to Bite the Mic with Mike Tyson, one of my favorite podcasts. I listen to Tim Ferris, another really awesome podcast. These guys kinda, they set up the podcast in a way that their obviously promoting the products and the advertisers that are paying for product placement on the show. So they've got a really small bumper and then they're kinda framing the show up and then they go into the interview. So you could kinda go that way, or y'know, we had a bumper at the very beginning when we first started. If you go back and listen to the first probably six or seven episodes, we had a bumper in there and I think it's really cool. The guy that we hired off of Fiverr, I think it cost us like 11 or 12 bucks. It was super cheap. He just sounds super professional and we gave him the content and he said the stuff that we wanted him to say and put it behind music and just super pump worthy type music.
For whatever reason, we're not using it anymore. I guess it comes down to the amount of time that we have in order to be able to edit and then upload.
Kelley: I like to try to make things as easy as I possibly can. And so if I'm using a software like Zoom that saves the audio, separate from the video, I can then just download that audio and I can upload that audio into SoundCloud without having to worry about editing.
Kelley: Without having to worry about putting a bumper on the front. So, I guess, to answer your question, yes, if you wanna use a bumper on the front end, absolutely do that. Go to Fiverr, hire somebody, 10, 11, 12, 15 bucks, have them record that and put that on the front end. Just make sure that it's not super long. When I first got started video blogging back in like 2009 or 2010 whenever it was, I decided that I was gonna spend all this money on a bumper on the front end that was like a minute and 15 and it cost me a thousand dollars for this thing. But I just thought it was the cat's ass but it was literally almost a minute before I got into the video.
Judy: Yeah. And then everyone had moved on by then, right?
Kelley: Exactly, so be mindful of your audience. If that front end bumper is too long, just don't worry about it. I prefer just to jump right in and do the intro templated that's also very important. So you've got this template.
Judy: Explain that. Let's go back to that. I love that. Talk about your templates.
Kelley: Yeah, so in preparing for this specific podcast, I sent you the introduction, it's the same intro every single episode. Go back through the 35 episodes that we have created. It's the same exact introduction every single time. The only time that it's not is when I don't have it sitting in front of me and I've gotta come off the top of my head. But now I've learned to actually put it in front of me and I just read it off. So it's the same formula every single time.
Alright, we're live. Welcome to the "Thrive not Survive" podcast.
So I introduce the show. I introduce the guest. I go through their bio. I frame up the conversation and then we jump in. And so once you have a template like that, it makes it very, very easy for you to jump in and interview somebody or to just carry the show yourself.
Kelley: Otherwise, you're gonna be jumping all over the place and it just makes it seem a little bit more professional.
Judy: Definitely. More consistent, easier to understand. Do you believe that you should try to keep all of the podcasts same length? Like do you try to keep them at an hour, half hour, 45 minutes?
Kelley: That's a good question, too. That's something that is ... I listen to the Jakko podcast, at least I try to. Actually, I'm wearing one of their shirts right now. "Default, Aggressive". Got some Jakko swag here the other day. His podcasts are like ridiculously long. He goes on for two, two and a half, three hours. And so I catch myself listening to one podcast over the course of the week but I could listen to the guy all day long. He's just got such a great voice and his content is just so on point that I can just listen to that all day. As far as length, I try to keep it between 30 and 45 minutes because that's what I feel like I could listen to when I'm going from one end of the city to the other. And keep in mind the content we're putting out there is geared towards that real estate agent that's probably busy, that may want to learn a nug or two on their way from appointment to appointment.
So we purposefully decided that the podcast wasn't gonna be typically longer than 30 to 45 minutes so that we could capture that time frame where their kinda in between appointments and they can turn us on and then turn us off and then pick us back up again.
Judy: I personally appreciate that because when they get too long it's really hard for us to consume it, truly.
Kelley: It does. It becomes a chore. Almost like a job. Okay, great, I wanna totally be able to consume this content but if it's gonna take me three days to do it, I'm just not going to.
Judy: It's really true. It's overwhelming. I think all we're hearing now is podcast, podcast, podcast and I know myself, I'm overwhelmed. I have so many I could listen to and you really have to prioritize to see what you're gonna spend your time doing. I'm working on some story brand for my new website and coming up more on our mission and our story and so there's a whole great podcast on story brand. And, again, how much time can you consume all of that. I think there's like 30 episodes.
Kelley: Right, yeah. It's crazy. It just gets absolutely crazy after a while where you're trying to consume all this content and then it's like, "Okay, when am I supposed to sell houses?"
Judy: Yeah. I think going back to like with the typical real estate agents going to embrace on this, I'm one of them, is talking about the community, which I've done already and just enhancing it. Have it be an extension of what you're already doing and already in the field, connecting with people. I think it sounds like being more niche oriented and be very specific on your podcast so you can reach the people that really will enjoy what you have to say amongst all of this noise that' starting to come up in this medium now.
Kelley: I was having a meeting yesterday and had a really good conversation and the way that I kind of explained this whole idea of a media company is you are elevating yourself over and above your competition within your market place because you're becoming that celebrity in the market. You're celebritizing yourself. You're celebritizing your brand because you've got all of these different components to this media company. You're doing video on a consistent basis. You're writing emails and these emails that are coming from you are very personal and they're connecting with your client base. And maybe you've got a really great podcast that you shot with Joe the baker down the street and you wanna get that out there so you push that out to that list and those people are gonna watch that because why? Because they know, like, and trust you.
So they are gonna then take that podcast and maybe their gonna share it out to their friends, their family, and whoever else.
Judy: Mm-hmm (affirmative).
Kelley: So you've gotta really come at this from a very strategic point of view. You can't just decide that you're gonna shoot a podcast. This is, again, it's an overall strategy of a media company and trying to, I've heard it refer to as become the digital mayor. Yes, absolutely. But I think it's more than that. It becomes to a point where you are celebritizing yourself and your brand, where you walk into Joe the baker's bake shop and people recognize who you are. You're that person that interviewed Joe and, "Oh my god, Judy's here. She's here in the bake shop. Oh my god."
Judy: I've been doing this for about six years with video and with community content, so I can tell you first hand that it really is the case. It's a bit bizarre. But yeah, the people you meet [crosstalk 00:28:08] office yesterday, frankly.
Kelley: Jeff was having dinner like two or three weeks ago and him and his wife went out and it was a very nice restaurant in Brantford, Ontario. And they were sitting down to this very nice dinner. They had a bunch of wine, the kids were, you know, babysitters and stuff like that. The meal was like 250, 260 bucks. Jeff went to pay the bill and somebody had taken care of it already.
Judy: Oh my gosh.
Kelley: Somebody bought him dinner.
Judy: Well, Jeff. C'mon. [crosstalk 00:28:37]
Kelley: That's right.
Judy: What Jeff brings to the tables is worth a 200 dollar dinner for sure.
Kelley: That's right.
Judy: But in all seriousness, I think what I'm feeling more comfortable about after this conversation so far is you've given me a lot of granular, specifics on what I can do when I get off today, which I'm excited about. Starting a SoundCloud account, going on iTunes and making sure I have a podcast account. So those are nice tactical things. But I'm feeling very comfortable about is the fact that this really is just what I'm already doing. So for those of you who haven't done any, as you said in the beginning of the show, you may wanna take a step back and say, "Okay, let's start somewhere." Let's look at your community. What do you wanna talk about. What do you wanna write about. What do you wanna do some video on. But this is really the same thing. It's just a new medium.
Kelley: Yeah, I mean this could be the thing where it gets you into video. It gets you comfortable in front of the camera. It gets you comfortable in front of a microphone. It gets you comfortable interviewing other people. And then with consistency comes improvement. You can't expect to get better at doing this if you're only doing it once a month. And that's something that Adam had said. The more that you do something, the better at it you become. I feel like over the course of the last 35 episodes, I'm really gaining an understanding of how to run an interview. And pull stuff out of the person that I'm interviewing rather than just going through and saying, "Next question. Next question. Next question." The questions should be there as more of a guideline than anything else and then if you've got that ability to pull that extra information, that extra layer out of that person that you're interviewing, that's a lot of the time, that's where all the golden nuggets live.
Kelley: Let's just go back to the people that may or may not be doing any of this stuff right now. They're not doing video. Maybe they have a website. But it's a lead generation thing and this is something that they want to implement to their business. If this is something that you want to do, if this is a piece of the puzzle that you're missing, it isn't something that is ... You shouldn't be afraid of doing it. It's very minimal cost. The camera, if you're gonna do the video, 100 bucks. The microphone, if you're gonna have a set up like this 100 dollars. This little device here that I've got. This little arm, I think was like 50 bucks or something like that. So everything in, you might be able to get started for like 300 dollars. The software, E-cam is 40 bucks, or if you're a Mac person, you go and you buy Screen Flow, you're looking at 99 dollars there. And then everything else, the syndication pieces, they're all free. You don't have to go and get the paid account. We don't have a paid account through SoundCloud. We push that content through and it goes into our free iTunes account which then people can go and listen to it.
Kelley: But I would suggest, though, if you are doing the podcast, do it with video because again, you can take that video and you can repurpose the content. Get good with video editing or hire somebody from Upwork or from Fiverr and say, "I want this three minute clip at the 27 minute mark to the 30 mark. I want you to strip that out for me and turn it into something awesome."
And now you've got a bit of a team in place, almost like a media team in place, to give you a hand with a lot of this stuff.
Judy: Cause I've seen some video work where people will put a secondary camera either on the side as a third person view so you have not only your recording from here but you'll have this secondary recording of it where they can use ... feel like you have a shift of view. I think obviously that's the next step.
Kelley: Right. I see a question here and Andrew's asking if I use Fiverr. Actually, the only time that I've used Fiverr for the podcast is for the bumper. Everything else I do myself. It's just one of those things. We had our TNS, our "Thrive Not Survive" event here last month and I asked the question, "What are you guys doing between nine o'clock at night and midnight." And everybody laughed and I was serious. I'm like, "Seriously, what are you doing?" Like Gary says, "Are you watching effing Lost?" Stop watching Lost. Do the things that are gonna be helpful to your business and this again is part of that whole overarching media type company type strategy. If you're gonna be a one man band, you've gotta be able to play all the instruments.
Kelley: And so you've gotta really learn how to play those instruments really, really well.
Judy: Yeah. I think, again, just to give people some reference point, I'm not wearing any earphones, mic, or anything on this. So if I were to be doing a Zoom podcast with you right now, I'd probably be okay. It wouldn't probably be the best but I don't even need all of that necessarily.
Kelley: That's true. There are some podcasters out there like John Lee Dumas, Entrepreneur on Fire, if he has a guest on the podcast, they have a minimum standard. But this is a guy that's pulling in 200,000 dollars a month off of his podcast. So he can afford to make some demands of the guests that are coming on.
For me, you don't have a mic, it's not that big of a deal.
Judy: Will you know the difference, I didn't even think about it to be honest. I have mics but will you be able to hear, will your audience be able to hear a difference?
Kelley: I can definitely hear the difference.
Kelley: That's okay. No I can tell when you're just talking off of one of these and I've got the earbuds because I don't want the speakers booming loud and my family's in the other room and that sort of thing, right. So in case your potty mouth starts to erupt and I don't want them ...
Judy: I know. Watch out.
Kelley: Hearing all the F bombs being dropped. Anyway, so that's the only reason I've got the earbuds in. I've got the mic but I could definitely tell a difference between somebody that's wearing something like this or the ear pods versus what you're doing versus what I'm doing with the ...
Judy: I think I saw Jeff the other day on your Sarah interview. Were those Apple ear pods that was wearing?
Kelley: Yeah. They were, yeah.
Judy: They're so interesting, cause they just come down to hear but it really picks up all the audio.
Kelley: Yeah, well it picks up the audio from right back here, right?
Kelley: Yeah it really is interesting.
Judy: Yeah. So I guess, I'm feeling pretty comfortable. Are there any other questions you see on the Facebook Live that you wanna jump into? Other than that, I feel like I have a couple of sources of friends that I think are doing an amazing job with community podcasting already. Of course, my friend Marguerite Martin moved to Tacoma, she does an amazing job. She's always been ahead of the curve with vlogging and video work. She definitely has a very robust podcast as well as Tyler Davis Jones and Phil Greeley. They're out of Seattle and it's quite interesting, their podcast is they're a duo who work in totally different companies but they join together as a common purpose to share community minded basic content with their audiences.
Judy: Both of those, I would say Move to Tacoma podcast as well as Rise Seattle podcast is something for you guys to check out. I'm gonna hopefully, you'll be watching mine, or listening to mine in the future.
Kelley: Listen to Good Morning Warren. Good Morning Warren, New Jersey, right?
Judy: Oh gosh.
Kelley: Wake Up Warren. Oh I like that one.
Judy: Alright, let's through some ideas out, thank you.
Kelley: I'll license that one to you, how's that sound?
Judy: Thank you. I appreciate it. Love it.
Kelley: I do actually have a couple of questions here. I think it was Laura Reynolds. She had kinda mentioned it becomes difficult, you're trying to sell houses, you're doing all this marketing, now you've gotta be doing podcasting, you're doing video and all of these things. You're already wearing a marketing hat. You're already doing things to be able to build your business and make it better and attract new clients or attract old clients. So I guess what I would suggest is this. If you are comfortable with where you're at then keep doing what you're doing. If you wanna take your business in a different direction and provide a level of content to your current client base that they're probably not used to seeing or used to getting from anyone, not just you but anyone. Then really look at this from a strategic point of view and start to put a plan and place.
Like hey we've talked a lot about equipment and different types of software and syndication pieces. Basically laying out a road map here. People are gonna have to go back and probably listen to this kind of in order and then just take notes from there. But what I would say is this is something that's very, very easy to schedule. It becomes part of your calendar.
I just did a podcast with Ryan Hodge who is a coach. He's also brokerage owner out of London, Ontario. And we've talked about this fallacy, this idea of time management. Where agents get hung up on this idea of being able to manage their time. Time management is this thing where you've gotta make a commitment to it like anything else. You've gotta have stuff laid out in your calendar. I have the podcast in my calendar for every Wednesday from 11 to 12 o'clock. So I either shoot the podcast and I've got a guest and they fit within that timeframe or I don't. Or I make an allowance and I'm shooting another podcast next week with the CEO of the largest real estate organization or association in Canada, Tim Houdak and we were supposed to shoot yesterday, couldn't do it. He pushed me back until next week and it's on a Thursday, not a Wednesday. Hey, listen I'm totally fine with that. It's about being able to fit into my calendar.
So I think that if you're organized and this is something that you're willing to do, and you've got kids and they go to bed at eight o'clock like mine do, and you're willing to spend the time between nine o'clock and 10 o'clock or 11 o'clock to do the editings, do the syndication. It's work. That's all it is. It's just another thing that you've gotta do. If you don't wanna commit to it, don't do it! Don't do it.
Judy: Or keep it simple.
Judy: Keep it simple. Don't do the bumpers. Don't do the editing. Get your content out. People care more about the content than the presentation. I mean, I'm all about great presentation but if I had to pick it's all about the content.
Kelley: Yep. Have you ever heard of the 80 percent rule? Maybe I'm just making this up. But if it's 80 percent it's good enough. Get it out the door. It doesn't have to be perfect. In fact, I think if you're doing it right, it will never be perfect.
Judy: That's where the gem is, isn't it? I think whenever you watch anything, it's the stuff that's not so perfect anymore. We like the raw stuff. The stuff that we can understand the behind the scenes or the real person, not just the gloss of whatever. The beautifying of it.
Kelley: That's right.
Danny Wood asks if I'm doing this live feed direct from in Zoom. Yes, Danny that's exactly what we're doing.
Yeah. Laura Reynolds, "Judy and her F bombs." Jesus, Judy, got that reputation up here.
That's about it for questions though. What about you? Have you got anything else? I think we rolled through most of your notes here.
Judy: Yeah. I thin you hit a lot of it. I think, like I said before, the time of day, scheduling it's important. I think from what I've learned by watching people who have video shows and this is no different. I think this is a video show that you get the audio recording, it's basically a video show and you take the audio and call it a podcast. That's what it is, right?
Kelley: That's right. Absolutely.
Judy: And if you decide to use Anchor or something like that more mobally, then you're talking straight podcast content but I think what was confusing to me was, oh my god, podcasting, it sounds so complicated but with these tools that fortunately for me, I'm already comfortable with Zoom. So, if you're comfortable with some of these softwares already, it's really not a big leap to go ahead and move forward. It's really just starting with a concept and committing to it in a regular fashion.
Kelley: Yeah. So let's maybe tie this all back because we've been on now for about 43, 44 minutes and I don't wanna keep you all day here. So, we'll just kinda circle back, we'll kinda tie it all in.
First off, be strategic. Pick your content. Decide what it is that you're going to do and how you're going to do it. Template it, once you've decided what the content is going to be, template it. Create your intro. Decide on the format, whether you're going to have a bumper or not, that could be part of it as well. Introduction of the podcast. Introduction of the guest and then framing up the conversation and then jumping in. So that's really important as far as template is concerned. Equipment, you don't necessarily have to do video but I think that it would be beneficial to you, potentially to your audience. And so again, I'm using the Logitech C920. It's a fully HD 1080p webcam. 100 dollars. I'm using this audio Technica ATR2020 mic. I got this thing. It's from Neweer. N-E-W-E-E-R. Neweer, something like that. IT's just an arm that I'm using to hold my microphone and then all of the other pieces are software. Screen Flow is 99 bucks and then E-cam is about 39 dollars, so about 40 bucks. And then all of the other syndication pieces are absolutely free.
And then it's your time. And deciding who it is that you're going to interview and how you're going to go about doing that. And then how you're going to edit the video and the audio and where it's going to live. And then from there it's marketing. How are you gonna push it out? So push it out to your email list first and then if it's compelling enough and interesting enough, put it onto Facebook and start running Facebook ads around it. If you're doing a video podcast with Joe the baker, give him some love. Throw 20 bucks at it, put it into an ad and try to get the views up. I'm telling ya, at that point, you'll have other businesses coming to you to ask you to do a podcast instead of you going to them. And then at that point, you could even think about it as a monetization tool as well.
Judy: Yeah, maybe we'll circle back another time when we've all gotten our podcasts up. We can talk more about that, advanced strategies. I think there's also, some other people are gonna have to consider kind of the producer side. Are you going to figure out who you're gonna talk to and contact them and schedule them? Again, that's another piece of time. But if you have an assistant, or if you have someone who's craving your content already, maybe that person can jump in and help you with this list of people you wanna consider and help you be the producer and help you do some of the leg work to prepare.
Kelley: Absolutely. That's right.
Judy: I mean, huge value, Kelley. I can't thank you enough for being willing to jumpstart me because I'm not as afraid of it anymore. It makes sense, I'm actually comfortable and I hope everything listening will also feel the same way that if this speaks to them that this is something they really can do.
Kelley: Yeah, absolutely. And for anybody that's listening, I'm going to put exactly what we were talking about, so John Lee Dumas, Entrepreneur on Fire. He has like a 15 e-mail/video series of basically how to start a podcast so I'll put the link in there for that. It's not an affiliate link, I don't get paid for it, it's just a piece of content that I'm consuming right now, that I'm getting a lot of enjoyment from. As well, I'll find the link for the Adam Corolla course for 29 bucks, we'll stick that in the comments as well, you guys can have a look at that.
And if you guys have any questions, just feel free to reach out. Kelley@redlinerealestate.ca. That's K-E-L-L-E-Y@redlinerealestate.ca. Do you mind if I take us out?
Judy: Please take us out! You're the host.
Kelley: Alright, well I'm the guest.
Judy: This was a lot of fun though. I'm grateful to you today to have me on and let me answer all of my detailed questions so thank you to you Kelley.
Kelley: No, thank you. I appreciate it. This is a lot of fun. I just love doing this kind of stuff. If I could start making 200 grand a month just doing podcasts, this is exactly what I'd be doing.
Alright, so any of you guys that are listening to this on iTunes, it would be great if you could leave us a five star golden review. If you're watching this on Facebook or on YouTube, please leave your comments down below, I do check them all and I will respond. I hope you guys have a fantastic day. Hopefully, you got some value from the content that we've created and provided to you guys. If you have any questions at all, again, feel free to reach out, firstname.lastname@example.org