All in Marketing
On today's episode our guest Ryan Shields, of the Shields Real Estate Group, talks about their 30 in 30 video series from last year. It was 30 videos in 30 days that featured 30 different locations and businesses in Brandon, Manitoba. This series helped them to build brand awareness as well as bringing a community together. Find out how their 30 videos accounted for 62,000 views on Facebook and what it took for them to shoot 30 videos in 30 days.
Today's guest is Rebecca Mountain with Impetus Consulting. Rebecca has one main goal: to help businesses generate leads and make money using social and digital marketing. She helps businesses around the world achieve success through leading edge strategies coupled with an amazing customer experience. The sales funnel is something that is underutilized in the real estate sales process. Rebecca covers every aspect of the sales funnel from the lead magnet or hook to the landing page to what the funnel is to what the follow up looks like. We dig deep in this episode so make sure to have a pencil and a pad of paper, you are going to want to take notes.
Today we sit down with Video Master, Sebastian Malinowski. Sebastian is a Realtor®, Team Leader, Dad and Husband and is also super passionate about creating mass quantities of quality content through video. In today's episode we touch on some key areas about video: How to get started and what equipment and editing software to use, the channels you should be utilizing for syndication, the key to creating consistent content that people will want to watch week in and week out and social proof, this type of marketing works if you follow the steps in the podcast.
Today we sat down with Facebook Marketing Expert, Andrew Fogliato with JustSellHomes to talk about best practices in Facebook ad strategy. The topics we covered were the 3 elements to creating a Facebook ad that converts, how to set up effective Facebook ad targeting to generate leads (which included 3 different strategies)
In This Episode: 2:01: What is a system/process? Who is this for? 5:21: Systems + communication - the one-two punch! 8:22: What’s the real benefit of having a system (example)? 9:49: Why most REALTORS are reactive not proactive 11:47: Tools for creating systems and processes in your business 14:38: Best practices for creating systems and processes 17:22: Most important systems and processes in real estate sales 20:57: Simple systems to control your day and week 24:12: Where do you start?